If you’re arriving here from LinkedIn, consider this blog post a more practical continuation. Where the LinkedIn article explored the meaning of the Swiss apéro, this guide focuses on the lived experience — how it feels, how it flows, and how to move through it with ease and confidence.
 

A Swiss business apéro rewards punctuality without eagerness. Think of it less as an event to attend and more as a moment to step into — unhurried, observant, and composed. Arrive on time or within ten minutes of the start; coming too early can feel intrusive, while arriving too late disrupts the natural flow of the apéro. Dress in a business-appropriate yet slightly relaxed way — professional, restrained, and free of anything overly casual or attention-seeking. Travel light whenever possible. Large bags can be cumbersome in a standing setting, while a small crossbody or clutch that leaves one hand free makes moving, greeting, and conversing noticeably easier. Since drinks and light food will be served, make sure your hands are free for handshakes, as greetings and conversations will follow. 

Avoid abrupt topic changes. Let the existing conversation guide you in.

 

A short pause signals social awareness, not hesitation.

Managing Drink, Food, and Body Language

 

• Hold your glass in your non-dominant hand to keep your dominant hand free for greetings.
• Take small bites only when the conversation naturally pauses.
• Maintain an open posture; avoid crossing arms or turning away mid-conversation.

Introductions and Names

 

• Introduce yourself briefly: name and role are enough.
• Repeat the other person’s name naturally during the conversation.
• If introduced to several people, focus on remembering at least one name well.